Not all change is beneficial
On October 7, 2010 the world broke news that clothing retail giant GAP had changed its logo. (Yes, this was “breaking” news). An icon that had stood the test of time in identifying its products had now been changed. Here is the icon we have all grown accustomed to:
Now here is the new “revised” icon:
Now I know what you’re thinking. “What?!? Somebody just lost their job over this!.” This change caused such an outcry among loyal GAP enthusiasts that today GAP issues a statement that they were retreating back to the original logo. Gap North America President said that they “didn’t handle the change correctly and missed a chance to have shoppers offer input until it was too late”.
So what’s the point in all this? Change is good. Change is what drives a culture. But not all change is beneficial. Obviously when someone in a boardroom came up with this idea, ten people at the round table applauded, patted backs and approved the new logo. What wasn’t realized was the effect it would have on the most valuable entity: the consumer.
Make changes. Re-structure your life. In the process, do not lose focus on the target of change. Are you creating change to transform your life? If so, let God be the focus; not you. Change to transform your family? If so, let them be the focus; not you. Change to transform your church or organization? If so, let them be the focus; not you. Only God can bring a permanent transformation that no one else can. If you’re seeking change, seek the one that changed the course of humanity. Let God guide you to make changes that are beneficial.
Remember, change is good. Not all change is beneficial.Have a blessed day!
