It’s not WHAT you do, it’s WHY you do it. #SteveJobs
Steve Jobs, former CEO of Apple Inc. passed away this evening leaving the world in shock. All the trends on Twitter currently reflect Steve Jobs and #TeamApple in one way or another. Over the years, we’ve witnessed the passing of several celebrities and influential figures, but none really seemed to hit home like this one. As I type away on my MacBook Pro, I realize that a significant number of the world’s population have a vested interest in #TeamApple and here’s why: Steve Jobs started a computer company like many others. His approach however was different. He didn’t want people to invest in a computer company; rather he wanted people to invest in his dream of simplifying technology. I heard Simon Sinek mention that “people don’t really care about WHAT you do, they care about WHY you do it”.
So with the passing of the innovation genius and someone who’s left a significant global dent, let this drive you: allow people to latch on to why you do what you do; the cause not the effect.
“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” - Steve Jobs [The Wall Street Journal, May 25, 1993]
iPod, iMac, iPad, iPhone, iStrive to make a difference.
